Sales enablement is the careful alignment of Marketing and Sales and is the cornerstone of B2B Sales Content.
One way to align Marketing and Sales is to ensure that there is content available for every stage of the sales funnel to empower salespeople to convert leads to prospects and prospects to customers.
Another way to align Marketing and Sales is to cross-pollinate, with representatives from both departments periodically meeting, sharing strategies, providing real-world updates, etc.
Companies with strong Sales and Marketing alignment average a 20% annual growth rate.***